SRG Kashmir Premier League breaks all viewership records on Digital – 15M match views in 3 days of Launch

SRG Kashmir Premier League breaks all viewership records on Digital

Since its inception, the SRG Kashmir Premier League has been praised by all levels of society. It has become Pakistan’s most viewed live sport event on Digital, with over 5.6 million views in its first day.

Despite one rain shower, the league managed to get 15 million views within the first five matches. RawalKot Hawks, headed by ShahidAfridi, and MirPur Royals, led by Shoaib Maklik, were the most watched opening matches for any tournament on digital media.

ZohaibHisam (CDO Blitz Group broadcast partners KPL), commented that “This is really an unexpected twist of events – although the general air among media/advertising circles regarding the event was mixed but it is really refreshing seeing that the nation is behind the league, all guns blazing.” 

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Although MNCs initially remained skeptical about the tournament’s participation, they are now seeing that things are changing. We want to thank Pakistani homegrown brands for their support. Particularly, our Digital partners, Bank AlHabib and Fatima Fertilizer Group, Hamdard Pakistan and Tapmad TV. Our sponsors and technology/broadcast partner Jazz TV, Jazz Cricket and Goonj, Crickwick, Socioon, and Jazz Cricket.

The tournament will be held at Muzaffarabad Cricket Ground. Live TV is available on Geo Super (local + US/UK), and PTV Sports. Digital broadcasts are available on (parent carrier), Facebook, KPL Official Channels and Jazz TV, Jazz Cricket.

With SR Group taking nomenclature rights, on-ground participation has been refreshing. Along with 12+ brands (key partners such as ServisTyres, United Industries (Kashmir Group), Super Asia, and PSO) and energising crowd attendance cricket has certainly arrived in Kashmir.

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Muhammed Ejaz is ServisTyres’ Business Head. He stated that ServisTyres was proud to sponsor the inaugural season of Kashmir Premier League. ServisTyres is committed to supporting and promoting cricket, a passion shared by many Pakistanis. It hopes to foster new talent. ServisTyres supports Pakistan Cricket at all levels and considers sports an integral part of the community. We wish all players good luck and hope to see competitive cricket in this league.

Mian Shahzad Khalid Director Marcomms. United Industries commented, “Of all the cricket events, I’m most excited about the upcoming Kashmir Premier League. Therefore, This event will be remembered for its combination of adrenaline and sportsmanship set against the stunning backdrop of Kashmir’s Muzaffarabad. This event will also project Kashmir’s image of a peaceful and soft place. “Kashmir Banaspati and Oil are incredibly grateful to be a sponsor of this event.”

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“Allah has given our nation a gift in the shape of the KPL, which is near our national independence day. We are one of very few countries in the world that was created without violence through legislation. We are proud of our commitment to peace, stability and security in the region. This is evident by the AJK tournament that we hosted with international and local participants. We hope this will serve as an example to future generations. We look forward to participating in this message for peace from all nations. CEO KPL Ch. Shahzad Akhtar.

“This is a message from Pakistan of peace for all nations. We want to thank all our sponsors, fans and brands for making this the Kashmir Premier League such a success, despite the challenges. We are looking forward to making this league an iconic international league in the years ahead. However, My team (KPL), players, franchise owners, partners Blitz (Broadcast), Transmedia Group, On-ground, production partners TPT and SRG, as well as all our sponsors and, most importantly, our fans and viewers, for making this dream come true. Pakistan Zindabad, Kashmir Paindabad.” President Arif Malik – KPL

However, With independence day approaching, the tournament will be a huge success. Crowds will flock to the stadium to see their favorite rivalries, while Azad Jammu and Kashmir cheer them on. Therefore, This tournament is a welcome breath of freshens air in the region and a shining example of how sports diplomacy could be used to promoting world peace.

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